The Merchants of Cool (2001)

  • G
  • 02/27/2001 (US)
  • Documentary, History, Music
  • 55m

How businesses market to American teenagers, and the effect they have together on popular culture.

Overview

A documentary on the marketing of pop culture to Teenagers.

Rachel Dretzin

Writer

Barak Goodman

Director

Cast

Douglas Rushkoff's headshot

Douglas Rushkoff

Self
Christina Aguilera's headshot

Christina Aguilera

Self
Greg Berlanti's headshot

Greg Berlanti

Self
Jessica Biel's headshot

Jessica Biel

Self
Adam Carolla's headshot

Adam Carolla

Self
Fred Durst's headshot

Fred Durst

Self
Malcolm Gladwell's headshot

Malcolm Gladwell

Self
Carson Daly's headshot

Carson Daly

Self

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