The Merchants of Cool (2001)

  • G
  • 02/27/2001 (US)
  • Documentary, History, Music
  • 55m

How businesses market to American teenagers, and the effect they have together on popular culture.

Overview

A documentary on the marketing of pop culture to Teenagers.

Rachel Dretzin

Writer

Barak Goodman

Director

Cast

Douglas Rushkoff's headshot

Douglas Rushkoff

Self
Christina Aguilera's headshot

Christina Aguilera

Self
Greg Berlanti's headshot

Greg Berlanti

Self
Jessica Biel's headshot

Jessica Biel

Self
Adam Carolla's headshot

Adam Carolla

Self
Fred Durst's headshot

Fred Durst

Self
Malcolm Gladwell's headshot

Malcolm Gladwell

Self
Carson Daly's headshot

Carson Daly

Self

Recommendations

Bullet Ballet cover

Bullet Ballet
The Spy Next Door cover

The Spy Next Door
Beaver Trilogy cover

Beaver Trilogy
Dune cover

Dune
Us cover

Us
Dune: Part Two cover

Dune: Part Two
Spider-Man: No Way Home cover

Spider-Man: No Way Home
Birds of Prey (and the Fantabulous Emancipation of One Harley Quinn) cover

Birds of Prey (and the Fantabulous Emancipation of One Harley Quinn)